The Chicago Automobile Trade Association has partnered with DealersEdge to provide high-quality training and informational Webinars to CATA member dealers at a significantly discounted rate. The arrangement with the CATA allows members access to weekly Webinars at a $150 discount.

If you have any difficulty obtaining your discount, please call DealersEdge at 800-321-5312 for assistance.

Webinar Training Schedule - September 2010
Below are the webinars coming up in the next month for your consideration.  If you wish to take advantage of the CATA discount for any of these programs, please use the link provided for each and be sure to insert your CATA discount code (specific to each webinar) to access the special pricing.  Just another benefit of your dealership's CATA membership. 

September 2 - How to Create Pay Plans that Really work with Jeff Sacks
How to formulate pay plans that help meet dealership objectives without the unintended consequences of over-paying and other backfires!
Thursday September 2nd at Noon Presenter: Jeff Sacks, Jeff Sacks Auto
Creating manager pay plans that help achieve dealership goals can be a daunting task. Keeping these plans simple enough to understand how they will impact the manager's pay check, while still getting the behavior and performance you desire are still elusive targets for many dealers, GMs and Controllers. Jeff Sacks is a long-time student of dealership pay plans and will provide for you a process for pay plan creation that will avoid the mistakes and backfires that often end up over-paying or even worse- rewarding non-productive behaviors. Pay-For-Performance is a worthy goal- now learn how to create pay plans that truly work in sync with your intentions.
(TCDi1) $149 for CATA Members / $298 Non-Members
To register for this Webinar:  www.dealersedge.com/TCDi1-Register
Please make sure to insert your CATA discount code for this webinar - TCDi1CATA

September 9 - Case Studies in Successfully Customer Loyalty in Today's Auto Dealership
How successful dealerships are bringing their customers back again, again and again for both service department and vehicle purchases
Thursday, September 9th at Noon Presenter:   Mike Gorun of MediaTrac
Everyone knows that it should be easier to re-sell an existing customer than it is to go out and find a new one.  The basic building blocks of customer loyalty are a quality product or service delivered at fair prices, but also in a way that makes your customers know that they are appreciated and valued.  Customer loyalty programs and systems abound - find out who is making this work and how it can work for your dealership.  On September 9th visit with Mike Gorun from MediaTrac as we explore case studies of successful customer loyalty initiatives in the dealership environment.
(TCDi2) $149 for CATA Members / $298 Non-Members
To register for this Webinar: www.dealersedge.com/TCDi2-Register
Please make sure to insert your CATA discount code for this webinar - TCDi2CATA

September 16 - Case Studies: Service Departments Winning Back 2nd & 3rd Owner Vehicles
How Service Mgrs are revamping their business plans to open up a market segment previously dominated by the corner garage and chain retailers.
Thursday, September 16 at Noon Presenter: Ed Kovalchick, Net Profit Inc.
Learn what is different about the "corner garage" that keeps customers coming back over and over again as their vehicles age. Ed Kovalchick is a nationally-known service management trainer and for about 18 months he has devoted almost all of his time studying what makes the corner garage tick. His findings will amaze you - the average customer comes back 4 times per year producing a 2.7 hour repair order with each visit. Working on vehicles with an average age of 9 years, parts sales exceed labor. On Sept 16th Ed will profile several dealership service departments that have transformed a segment of their shop into The Garage(r) with some amazing results. It takes a change of mindset - Ed will show you how you can make it work in your dealership. This can open up a whole new business in service.
(TCDi3) $149 for CATA Members / $298 Non-Members
To register for this Webinar: www.dealersedge.com/TCDi3-Register
Please make sure to insert your CATA discount code for this webinar - TCDi3CATA

September 23 - How to Create a Consistent Selling Process on the Service Drive
Case Studies of how service departments have achieved huge sales increases by consistently delivering a professional selling presentation
Thursday September 23 at Noon Presenter: Steve Kwiatkowski, Liqqid, Inc.
How can your service department create the consistent selling process so often in evidence in the showroom? This question has vexed dealers and service managers for decades. The selling discipline taught and enforced in so many dealership showrooms is almost always absent once you get to their service drives. On September 23rd, system-selling guru, Steve Kwiatkowski of Liqqid Inc. will bring you real life examples of dealerships employing new tools to impressively increase maintenance package sales. Meet some of the dealer and service managers as they tell you how their success was realized. We all know there are huge profits to be earned in these sales - now you can learn how other dealerships have achieved their success in selling more high-profit maintenance packages.
(TCDi4) $149 for CATA Members / $298 Non-Members
To register for this Webinar: www.dealersedge.com/TCDi4-Register
Please make sure to insert your CATA discount code for this webinar - TCDi4CATA

September 30 - Tips and Tactics for Converting Phone Ups to Appointments
The art of creating more opportunities from telephone inquiries
Thursday September 30 at Noon Presenter: Jerry Thibeau of Phone-Up Ninjas
Dealerships spend a ton of money in an effort to get customers to raise their hands. Many make their first contact with the dealership by telephone. It's absolutely no secret that the challenge is to get that prospect off of the phone and into the dealership. On September 30th, Jerry Thibeau will offer a laundry list of tips and word tracks designed to bring the customer into the selling arena. It's your job to get them past their fears and insecurities, Jerry will provide you with proven processes to do just that.
(TCDi5) $149 for CATA Members / $298 Non-Members
To register for this Webinar: www.dealersedge.com/TCDi5-Register
Please make sure to insert your CATA discount code for this webinar - TCDi5CATA

October 7 - Mike Nicholes on Reconciling Actual Parts Inventory to the General Ledger
Taking the struggle out of this important monthly process
Thursday October 7th at Noon - Presenter: Mike Nicholes, Nicholes Capital Management
Dealers, General Managers and Controllers will compare the General Ledger entry for parts inventory against what the Parts Manager says he actually has on hand. When unexplained differences climb to just small percentages of total inventory it puts a lot of money into a cloud of doubt. Reconciling these two measures of the dealership’s investment in parts is vitally important. A lack of clear understanding of why they are yielding different dollar figures could represent lost profits or even theft. Visit with Mike Nicholes as he discusses both the importance of this monthly exercise as well as how to achieve the goal of a fully reconciled parts inventory without the usual stress that this process causes.
(TCDJ1) $149 for CATA Members / $298 Non-Members
To register for this Webinar: www.dealersedge.com/TCDJ1-Register
Please make sure to insert your CATA discount code for this webinar - TCDJ1CATARegistration

Details:  Each Webinar will last about 90 to 120 well-invested minutes.  In addition to the live connection, after the Webinar all attendees will receive (via email) a link to download and play this program again for others on your team.  Keep the recording and handouts in your training library for future reference and training. Info on how to connect will also be sent via email and DealersEdge Services is always available to provide any needed assistance

Can't make it on these dates? Why you should register anyway...Because registered attendees receive instructions on how to download the program after the Webinar, even if you are not planning on being available on the date above, you should register so that you can listen to and view the program at a time and place convenient to you.  If you register, you can listen in whenever you want.

Fees:  Each Connection, no matter how many in attendance at your location, costs CATA Members just $149 - that is a 50% discount off of the full non-member rate.  This fee covers the Internet connection - which includes both audio and PowerPoint slides.  There is no need for a telephone connection to participate. Your fee also includes a download of a full recording of this program - so that you can refer back and share it with co-workers at your business location.  You may register online using the links specific to each webinar above.  Online registration is limited to credit card payment.
However...  DealersEdge does accept "bill me" registrations.  If you prefer to be invoiced, rather than to pay online with a credit card, please call 800-321-5312 for personal and prompt service.  Be sure to mention your CATA discount rate.

Your Satisfaction is Guaranteed! DealersEdge Webinars are fully guaranteed.  If you register for any Webinar and find that you are not fully satisfied - just let them know and you will receive a full and unconditional refund - No questions asked!