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The Art & Science of the Appraisal, Presented by ACV Auctions

  • Thursday, September 14, 2023
  • 9:30 AM - 11:00 AM
  • CATA HQ 18W200 Butterfield Rd., Oakbrook Terrace, IL 60181


Registration is closed

Appraisals are one of the most important areas in the dealership and are now more complex than ever before. Dealers appraise trades at the dealership, online, at homes and offices, out of state and in the service center. These intricacies, along with volatile vehicle prices, have made appraisals more difficult. Missing damage or flaws can massively affect the cost to market and ruin opportunity for profit.

By developing a step-by-step game plan on improving the appraisal process and, therefore, trading for more vehicles, dealers can retain more customers, create more loyalty and ultimately drive greater overall profitability for their business.

Don’t let the title fool you. In addition to being one of the most important areas of the dealership, appraisals are more complex than ever before. They can make or break your sales, crush your reputation and dealership profitability. Dealers will create a game plan to improve their appraisal process with help from technology and insights from top dealers nationwide.

  • Uncover how to leverage appraisals to trade for more cars and drive profits;
  • Leverage tech to ensure appraisals are accurate and fairly communicated to customers;
  • Understand the dangers of under and over appraising vehicles, and how to avoid this misstep

Don't miss this interactive lecture with ACV's Randy Barone

Chicago Automobile Trade Association
18W200 Butterfield Rd.
Oakbrook Terrace, IL 60181 
(630) 495-2282


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