When: 9:30 a.m. Thursday, Jan. 20

Where: CATA Headquarters, Oakbrook Terrace

Speaker: Steve Zabawa, Dealer Principal of Rimrock Subaru, and CEO & Co-Founder of WebBuy

Given the quickly changing retail landscape, this educational seminar will provide a new-car dealer’s insight into today’s digital-focused marketplace and examine the pressures placed on dealers to balance the demands of the OEM and the customer while still delivering a positive buying experience and maintaining profit margins.

 

Learn the key ingredients to successful digital retailing that ensures the right ROI while achieving a 30% close rate. This seminar also will discuss how OEMs are stepping into the retail arena and what it means from a dealer’s point of view — today and in the future. 

 

Key takeaways

• 4 key things to demand when selecting digital retailing tools and why they are important to achieve 30%+ close rates.

• How to defend your choice with the OEM on your digital retail solution

• How the key ingredients — lenders, dealer process, solution, and customers — equal sales and high close rates

• How Digital Retailing will evolve for the dealer, consumer and OEM in 2022 and beyond ... 

 

About Steve Zabawa

• 34 years’ experience in the retail auto industry, starting as salesperson

• 24 years as Dealer Principal of Rimrock Auto Group

• CEO & Co-Founder of WebBuy, a complete digital retailing solution built for dealers, designed by dealers, and certified/approved by most OEMs

 

Register here.