Log in

Embracing Digital Retailing in the Automotive Industry

Friday, December 22, 2023 9:00 AM | Anonymous member (Administrator)

[From CATA Approved Partner WebBuy] The retail world has undergone a substantial transformation, notably in the automotive sector. Digital retailing has become a game-changer, revolutionizing how consumers interact with dealerships. This evolution is not just about technology; it's fundamentally about adapting to consumer preferences, offering them the power to engage with dealerships on their terms, significantly impacting the automotive market.

Consumer Trends and Online Engagement: In this digital era, 38% of consumers are willing to purchase vehicles entirely online, as reported by COX. This shift towards digital platforms reflects a change in consumer behavior. Buyers now spend considerable time researching vehicles online, where they can access detailed information, customer reviews, and virtual vehicle tours. This wealth of online resources empowers buyers, making them more informed than ever. In response, dealerships must strategically incorporate digital retailing into their business models to meet these evolving consumer expectations.

Adapting to Consumer Preferences and Building Trust: The real power of digital retailing lies in its ability to meet consumers on their terms while ensuring complete dealer control. Modern buyers seek personalized experiences and convenience, valuing interactions with dealerships that respect their time and preferences. Digital retailing enables this through virtual showrooms,  digital test drives, and real time approvals,  which provide flexibility and comfort to the consumer. This approach not only caters to consumer needs but also helps dealerships build trust and strengthen customer relationships. By offering transparent communication and personalized online interactions, dealerships show their commitment to valuing and understanding their customers.

Competitive Advantage and Conclusion: Dealerships that fully embrace digital retailing, like those utilizing WebBuy, gain a significant competitive advantage. WebBuy consistently aids stores in transitioning into the Digital Omni Channel, aligning with the evolving expectations and demands of consumers. Leveraging technology to streamline the buying process, such as through online financing and digital paperwork, creates a seamless and efficient customer experience. This not only meets but anticipates consumer demands for convenience and flexibility, setting these dealerships apart in the market. For those interested in elevating their store to meet consumer demands through our Omni Channel approach, reach out to learn more about how WebBuy can assist. As consumer behavior continues to evolve, the role of digital retailing becomes increasingly crucial, shaping the future of the automotive industry and driving dealerships towards greater success.

Chicago Automobile Trade Association
18W200 Butterfield Rd.
Oakbrook Terrace, IL 60181 
(630) 495-2282


Copyright © Chicago Automobile Trade Association.

Powered by Wild Apricot Membership Software