In October, the Steve Napleton Group is spearheading an effort to raise significant funds in the fight against pediatric brain cancer, which claims the lives of more American children than any other disease. The cause for them is personal - in 2022, Steve Napleton lost his 3-year-old daughter Violet to an extremely aggressive brain tumor. In response, he and his wife founded the Violet Foundation for Pediatric Brain Cancer, which raises sorely needed funds for research and also supports families who have lost a parent's income while their child is fighting for their life.

Each October, Violet's birth month, they have fundraised at their dealerships. In 2022 they gathered the support of 60 dealerships, and last year that number grew to 120. This year, under a campaign named Driven for Kids, they are seeking to bring in even more dealers from around the country for this worthy cause.

Obviously, some things go beyond business. To find out more about how your dealerships can join, please visit https://www.violet-foundation.org/dealerships-united.  The hope is that, with our collective action, we can raise significant money where it’s sorely needed. The Violet Foundation is completely volunteer run so that 100% of funds raised go towards their grants, which have already benefited over 100 families in 22 states. Your dealership’s participation will be highlighted in press releases and social media, as well as personalized graphics that you can use on your website and in-store to show your customers.