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Zurich North America Presents: The Science of First Impressions

  • Tuesday, November 19, 2024
  • 1:30 PM - 3:00 PM
  • WEBINAR

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As consumer demands evolve in subtle and complex ways, so must the tools we utilize to teach our customer-facing employees how to best capitalize on each guest interaction. Based on the work of Psychology Professor Dr. Alexander Todorov (University of Chicago Booth School of Business) who studies perception, judgment, and decision-making, and Dr. Amy Cuddy (Harvard Business School), a social psychologist and keynote speaker, the Science of First Impressions Zurich Learning Module will equip your front-line team members (from cashiers to Finance Directors) with the ability to understand and command their ability to make a critical first impression on your customers.

Volume, CSI, and gross profit can all be tied directly to your team’s ability to secure the customer’s trust in the first ten milliseconds of an interaction. Additionally, managers with hiring responsibilities can utilize the Science of First Impressions to increase hiring efficacy and reduce turnover.

The lifetime value of a customer continues to increase by the day. Shouldn’t your team have access to the most cutting-edge, science-and-researched-based training available in the marketplace? The live, webinar module will cover important and timely topics including:

  • The Human Brain and the Science of First Impressions
  • The Trust and Competence Quadrants
  • Six Critical Physical Delivery Skills
  • The Ingredients of a Perfect Meet and Greet

Who should attend the webinar:

  • Any customer-facing employee (F&I Manager, Service Advisor, Receptionist, Salesperson, etc.)
  • Any employee responsible for making hiring decisions
  • Anyone who wants to get better at mastering the art of first impression

This webinar will be hosted on MICROSOFT TEAMS.

AN EMAIL WITH THE LOGIN INFORMATION WILL BE SENT TO THIS ADDRESS THE MORNING OF THE EVENT.

Chicago Automobile Trade Association
18W200 Butterfield Rd.
Oakbrook Terrace, IL 60181 
(630) 495-2282

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