On Wednesday, June 22 the CATA hosted a media kick-off designed to drum up media support for the upcoming BBQ for the Troops dealer events. More than a dozen dealers brought vehicles to CATA headquarters in Oakbrook Terrace, Illinois, and were joined by several restored military vehicles and representatives from the USO Illinois signifying the official beginning of the marketing campaign for the event.

Following the presentation of colors by a color guard from Naval Station Great Lakes and singing of the national anthem by Alleece Baker, Christopher Schmidt, Executive Director USO Illinois, stepped to the podium to detail how important this event has become to the USO Illinois and the troops and military families it supports. Following Schmidt, new CATA Chairman JC Phelan stepped up to the mic and talked about the program’s inception 9 years ago, growing from a simple BBQ and donation jar to elaborate celebrations with bands, car shows, dunk tanks, auctions and 21-gun salutes.

Over the event’s history, CATA new-car dealers have helped raise more than $950,000 for the USO Illinois. In an effort to top the $1M mark, more than 50 dealers have already signed up to participate this year.

Dealers interested in hosting a BBQ for the Troops event still have time to register and be included in media promotion. More information is available by contacting CATA Director of Marketing, Jim OBrill by phone at 630-424-6085 or via email at jobrill@drivechicago.com.