Chicago Automobile Trade Association Endorses Vitu as Exclusive ERT Provider

Thursday, April 14, 2022 3:57 PM | Anonymous

The Chicago Automobile Trade Association (CATA) has selected Vitu as its endorsed Electronic Registration and Title (ERT) partner for the association’s more than 400 franchised, new-car dealer members in the Chicagoland area. Vitu’s innovative ERT platform provides a best-in-class in-state and out-of-state titling and registration solution combined with its award-winning customer service.

"We took great care in selecting Vitu as CATA’s preferred ERT solution partner. Following an evaluation of all providers in the market, it became clear why an increasing number of our dealers are choosing Vitu’s innovative technology and comprehensive dealer support system," said Kevin Keefe, CATA chairman. "Vitu's commitment to serving dealers' interests will take this partnership to a new level as we work together to continuously improve the Vitu platform and ancillary services and also introduce new title and registration training opportunities for our dealers."

Vitu pioneered an advanced vehicle registration solution, focused on streamlining operations between the Illinois Secretary of State (SOS), Illinois Department of Revenue (IDOR) and dealerships. Accomplishing this kind of industry-wide change required an in-depth understanding of the needs of each stakeholder, as well as a thorough knowledge of tax, titling and registration regulations. Recent rapid gains in market share prove that Vitu’s inclusive approach is right on target.

"One of Vitu's core beliefs is that a deep partnership with every stakeholder – from the dealers to our association partners to the SOS/IDOR – is crucial to the overall success of the program. We are grateful to enter into a partnership with an organization that carries the same values. Vitu and CATA both believe in excellence in every part of the ecosystem," said Joe Nemelka, chief operations officer/EVP at Vitu. "In partnering with CATA, we look forward to leveraging our combined skills to strengthen the public/private partnership model and support Chicagoland dealers with innovations that create efficiencies throughout the dealership."

For more information about the partnership with ViTu contact Dave Sloan at (630) 424-6055 or

To arrange for a sale presentation contact Randy Skolnick, Senior Sales Representative VITU-Illinois, at (818) 299-3269


Chicago Automobile Trade Association
18W200 Butterfield Rd.
Oakbrook Terrace, IL 60181 
(630) 495-2282


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