Throughout these trying times, the Chicago Automobile Trade Association has received tremendous support from its media partners. When the COVID-19 crisis first hit, the CATA worked swiftly to develop a commercial to communicate the ways in which Chicagoland’s new-car dealers are positioned to provide vital and essential transportation services to consumers and also come to the aid of their communities during the COVID-19 crisis through goodwill.
 
Most recently, the CATA launched a new advertising campaign to share the reasons that now is a great time for consumers to visit their local new-car dealer for service and to have open safety recalls addressed. The message continues to run across local media outlets.

 The CATA wants to send a special "thank you" to the following media partners that helped the association stretch its budget further. These outlets understand just how important and essential dealers are for our market and local communities.    

 

 Radio
 • Entercom Radio: WUSN-FM, WBBM-AM, WBBM-FM, WBMX-FM and WXRT-FM
 • Nexstar Media Group: WGN-AM
 • IHeart Radio: WEBG-FM, WGCI-FM, WGRB-AM, WKSC-FM, WLIT-FM and WVAZ-FM
 • Weigel Broadcasting: WRME-FM (ME TV)
 • Cumulus Radio: WLS-AM and WLS-FM
 • Hubbard Radio: WTMX-FM, WDRV-FM and WSHE-FM

 

Television
 • WLS-TV
 • WBBM-TV
 • Weigel Broadcasting (WCIU/WMEU/HCIU/EWME)
 • WFLD-TV/WPWR-TV
 • WGN-TV
 • WMAQ-TV

 

Cable
 • EffecTV / Xfinity-Comcast
 
Also, a special thank you to Select Marketing Group, which has helped champion media support for the CATA in a relationship that dates back more than 20 years.