Digital Sales, the Total Selling Process Online and in the Showroom

Friday, September 16, 2022 9:00 AM | Anonymous member (Administrator)

Digital retailing is the future, and the future is now! It is true that adapting digital sales techniques in your dealership will make your digital retailing platform more effective and more profitable, but digital sales also make your sales team achieve these same goals.

Do you really know what digital retailing means? Digital retailing is a solution that drives more online transactions to start the purchase or lease of a vehicle. The goal is to take the shopper from browsing to trade appraisal, to financing, and even the close all from the comfort of their home.

According to Automotive News, 76% of car buyers are open to buying completely online and 64% of car buyers want to handle more of their purchase online compared to the last time they purchased a vehicle. In 2021, U.S Commerce totaled $933B and are projected to grow 23.4% by 2025. Digital retailing applications, such as WebBuy, accounted for 13.3 percent of all eCommerce sales in 2021.

Of course, not all of these sales were completed from the comfort of the buyer’s couch. Many online consumers started the application process outside the dealership and completed the application in the showroom. However, some digital sales savvy dealerships have trained their sales teams to start and close the showroom sale on the digital application.

It's not enough to install an application on your dealership’s website. Effective digital retailing takes total investment and cooperation from the dealership from owners and GMs through the entire sales team. When done properly, digital sales can take your dealership to the next level.

There are many advantages for a dealership to embrace digital retailing as the overall sales program and consumers have seen the benefits including total transparency of the car buying experience.

The CATA is hosting a Digital Sales seminar on Thursday, September 22, 2022, from 9:30 AM – 11:00 AM.

Click Here to Register.

Chicago Automobile Trade Association
18W200 Butterfield Rd.
Oakbrook Terrace, IL 60181 
(630) 495-2282

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