The 2023 What Drives Her program returns to the Chicago Auto Show Social Media Preview held Feb. 10 at McCormick Place. This program, now in its fifth year, celebrates women in the industry who are deserving recognition.

At a local level, the Best Retailer award calls on CATA dealers to nominate an extraordinary female at your dealerships.  

Best Retailer Award Description: Employed by a Chicago-area dealership, this person demonstrates a high level of commitment and drive to any task at hand, whether that’s in sales, service, finance or technical support.

Last year’s award recipient was Megan Deters, sales manager at Brilliance Honda.

“Megan has worked her way up in this business through hard work, talent and compassion for Brilliance Honda customers,” said Kevin Keefe, owner of Brilliance Honda, who nominated Deters for the award. “One of the faces of Brilliance Honda, Megan is an incredible retailer and one with world class customer satisfaction skills. She brings a positive outlook every day to work and it is contagious amongst the team.”

Nominations are now open for the 2023 awards. Please submit your nominations by January 9.

Click here to submit your nomination.