The 2023 What Drives Her program returns to the Chicago Auto Show Social Media Preview held Friday, Feb. 10 at McCormick Place. This program, now in its sixth year, celebrates women in the auto industry who are deserving recognition. The CATA invites you out to join in the celebration and share in the content. The event will take place on the main stage just off the Grand Concourse, outside of the North Exhibit Hall of McCormick Place. Event pre-registration is required.

Once again bringing together influential women in the automotive industry, this year’s event will focus on how women are leading the charge in the electric vehicle (EV) revolution. In addition, the What Drives Her awards program also is set to recognize females and advocates within the industry.

One of the awards that will be presented will go to a local retailer. The What Drives Her “Best Retailer” Award will recognize a female retailer who is employed by a Chicago-area dealership and demonstrates a high level of commitment and to any task at hand, whether in sales, service, finance or technical support. Last year’s award recipient was Megan Deters, sales manager at Brilliance Honda.

This year's finalists are the following:

Other nominees include Christina Baker, dealer partner, Rod Baker Ford; Linda Jacobs, dealer principal, Bill Jacobs Motorsport; Tina Pade, controller, Arlington Toyota; and Danielle West, HR director/operations manager, Fox Valley Volkswagen Buick-GMC.

To register, click here.