This year's USO BBQ for the Troops one-day fundraiser will take place on Saturday, July 15 across the Chicagoland area. And this year's event is a big one - the 10th Annual BBQ!

The CATA and area new-car dealers partnered with the USO Illinois to create the Barbecue for the Troops campaign to raise money for our local troops and their families. What started as a few hot dogs and tin can has now grown into an annual festival which brings in thousands of dollars. In fact, the program’s lifetime total is over $1 million raised for USO Illinois!

As a participating dealer, the CATA will provide you with a starter kit of marketing materials you will need to get started including outdoor signage, posters and a social media toolkit. The CATA also runs an area-wide marketing and advertising campaign which includes a listing of all participating dealers and is an excellent opportunity for media exposure.

The 2022 event had 63 participating new-car dealers who hosted events that ranged from online fundraisers to full-blown community summer festivals that included a 21-gun salute, live music, bounce houses, and, of course, a delicious barbecue meal. This year, the CATA’s aiming for 100 participating dealers; help us reach our goal and bring us back to pre-pandemic participation levels!

As we know, dealers have deep roots in their communities and by participating in the Barbecue for the Troops program, dealers can further connect with their customers and contribute to a great cause.

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