The CATA is excited to introduce a brand-new logo. Approved by the CATA Executive Committee last week, the freshened CATA logo reflects a modernized look and is symbolic of the association in the following ways:

The design was executed by Chicago Auto Show graphics partner MADMAXMAR, a local strategic marketing company. MADMAXMAR has worked with the Chicago Auto Show in creating the official poster and digital, print and outdoor marketing for five years.

“It has been decades since the last CATA logo was created, and it was time for a change,” said Chicago Automobile Trade Association Co-President Jennifer Morand. “The new CATA logo is symbolic of the many elements that make up the fabric of this wonderful organization. The entire process was grounded in strategy, and we’re thankful to our partners at MADMAXMAR for helping our vision become a reality.”  

Over the next few weeks, the CATA will distribute brand guidelines and standards for its logo usage. Dealers and Allied Members may continue to use the former CATA logo on items currently printed.

In addition, the CATA will roll out freshened logos for its other entities such as the Chicago Auto Show, First Look for Charity, Chicago Drives Electric and DriveChicago.com.