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New CATA Logo Use Guidelines

Friday, August 04, 2023 9:00 AM | Anonymous member (Administrator)

The Chicago Automobile Trade Association is excited to introduce its brand-new logo. Approved by the CATA Board, the freshened CATA logo reflects a modernized look and is symbolic of the association in the following ways:

  • The circular shape represents unity among its members.
  • The auto industry is represented by a steering wheel in the exterior circle.
  • The letter “C” is tucked inside its layers as a business that serves the Chicagoland area.
  • In the heart of the icon sits a single star from the iconic Chicago flag.
  • It’s adorned with the recognizable color palate from the associated Chicago Auto Show as well as the City of Chicago.

The design was executed by Chicago Auto Show graphics partner MADMAXMAR, a local strategic marketing company.

Moving forward, please update your files and any placements of the CATA logo to the new logo found here.  Included in this link are various approved versions of the logo along with the new CATA style guide for all applicable uses of the logo. If you have any questions, please reach out to CATA Marketing Director, Jim OBrill, at jobrill@drivechicago.com.

Link to Logo Files and Style Guide: https://www.mediafire.com/folder/lq7y3u4drllng/CATA_New_Logo.

Chicago Automobile Trade Association
18W200 Butterfield Rd.
Oakbrook Terrace, IL 60181 
(630) 495-2282

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