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Upcoming CATA Educational Seminars

Friday, August 18, 2023 9:00 AM | Anonymous member (Administrator)

Fixed Operations Strength and Leadership Summit, Presented by Zurich

When: Thursday, September 07, 2023, 9:30 AM - 11:00 AM

Location: CATA HQ 18W200 Butterfield Rd., Oakbrook Terrace, IL 60181

If You Only Spend One Hour on Fixed Ops Next Month, Make It This One

Join CATA and Zurich on Sept. 7 for a one-hour Fixed Operations Strength and Leadership Summit. During this informative seminar, led by industry expert Steve Shaw, you’ll learn how building a high-performing Fixed Ops team can transform People and Processes to drive more Profit.

During the summit, Shaw will cover:

  • The biggest issue facing your Fixed Operations Department today (Group discussion)
  • Fixed Operations training ROI - How proven strategies and practices can improve individual and team performance, customer satisfaction, and more
  • People
  • Your staff
    • Your customers
    • Process
  • Your staff’s experience
    • Your customers’ experience
    • Profit
  • Stronger service drive sales closing ratios

REGISTER TODAY, don’t miss this valuable session!

The Art & Science of the Appraisal, Presented by ACV Auctions

When: Thursday, September 14, 2023, 9:30 AM - 11:00 AM

Location: CATA HQ 18W200 Butterfield Rd., Oakbrook Terrace, IL 60181

Appraisals are one of the most important areas in the dealership and are now more complex than ever before. Dealers appraise trades at the dealership, online, at homes and offices, out of state and in the service center. These intricacies, along with volatile vehicle prices, have made appraisals more difficult. Missing damage or flaws can massively affect the cost to market and ruin opportunity for profit.

By developing a step-by-step game plan on improving the appraisal process and, therefore, trading for more vehicles, dealers can retain more customers, create more loyalty and ultimately drive greater overall profitability for their business.

Don’t let the title fool you. In addition to being one of the most important areas of the dealership, appraisals are more complex than ever before. They can make or break your sales, crush your reputation and dealership profitability. Dealers will create a game plan to improve their appraisal process with help from technology and insights from top dealers nationwide.

  • Uncover how to leverage appraisals to trade for more cars and drive profits;
  • Leverage tech to ensure appraisals are accurate and fairly communicated to customers;
  • Understand the dangers of under and over appraising vehicles, and how to avoid this misstep

REGISTER TOAY! Don't miss this interactive lecture with ACV's Randy Barone.

Chicago Automobile Trade Association
18W200 Butterfield Rd.
Oakbrook Terrace, IL 60181 
(630) 495-2282

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