Brain tumors are responsible for more pediatric cancer deaths than any other type. Last year, this disease took the life of my three-year-old daughter Violet. In response, my wife and I started the Violet Foundation for Pediatric Brain Cancer in her name. The goal of this charity is to raise badly needed money for brain-cancer research and to support local families who have a child undergoing treatment at Lurie Children’s Hospital.

This October, as Violet would have turned 5 years old, a new initiative is launching called Dealerships United Against Pediatric Brain Cancer. Each Napleton store will make a donation to the Violet Foundation for every car sold and I would personally like to invite CATA members join us. It is our belief that by forming a large coalition, our collective efforts can make a huge impact in pediatric brain cancer research. The foundation has no paid employees, so 100% of funds raised go the grant recipients.

The details and signup form can be found here: https://www.violet-foundation.org/dealerships-united, and includes purchasing tickets to Violet’s Walk in the Park, a fundraising event in Hinsdale on Sept. 30. Participating stores would receive showroom material to display during October, showing your customers and your employees what you are supporting. Participants will also be publicized via press release and on social media channels. Together we can make a real difference for these kids and their families, thank you for considering joining in!