The 2024 What Drives Her program returns to the Chicago Auto Show Media Preview held Feb. 8 at McCormick Place. This program, now in its seventh year, celebrates women in the industry who are deserving recognition.

At a local level, the Best Retailer award calls on CATA dealers to nominate an extraordinary female at your dealerships. 

Who Should Be Nominated for the Best Retailer Award? This person demonstrates a high level of commitment and drive to any task at hand, whether that’s in sales, service, finance or technical support. Nominees must be employed by a Chicago-area dealership.

Prior year award recipients include Megan Deters, sales manager at Brilliance Honda, and Soledad Romero, store manager at Romeoville Toyota.

Nomination submissions are due Monday, January 15.

Submit Your Nomination