The 2024 Chicago Auto Show opens the doors for its 116th edition in just under a month, Feb. 10-19. The show generates interest and excitement in the latest cars, trucks and SUVs as well as kickstarts spring selling season at dealerships across the Chicagoland area. Below is information to help you and your dealership make the most of the show this winter.

Thank you for your help in extending the message of the auto show to your customers. We look forward to seeing you at McCormick Place next month!

Attend the Social Media Preview - Feb. 9 – Click Here to Register

The CATA exclusively invites you to attend the Chicago Auto Show's Social Media Preview on Friday, Feb. 9 (9 a.m. – 2 p.m.). This is a great opportunity to gather content for your brand(s) – especially geared towards a social media audience – while seeing the latest from the auto industry before the public show opens the following day.

Dealer Marketing Materials – Download Marketing Assets

We have assembled the 2024 Chicago Auto Show and First Look for Charity digital marketing assets into an easily accessible kit for your team to use on:

Please tag @thechicagoautoshow on Instagram, The Chicago Auto Show on Facebook and @ChiAutoShow on X (Twitter) when you post.

Please contact Hayley Feichter (wrong email hyperlink) for any questions regarding this marketing kit.

Dealer Tickets – Buy Your Tickets

2024 CATA Member Kits are on their way to you! In the member kit you will receive 60 employee appreciation tickets and 200 weekday discount coupons. Should you want to purchase Chicago Auto Show tickets at the discounted member rate, you can do so using this form. Please email the completed form to Donna Young.

First Look for Charity - Feb. 9 – Buy First Look for Charity Tickets

This year marks the 32nd year of First Look for Charity. Produced by the Chicagoland new-car dealers, the black-tie gala raises funds to support 18 local charities while offering attendees a top-notch experience to see the latest vehicles, enjoy live music entertainment and taste gourmet food and beverages from a variety of Chicago’s top restaurants and McCormick Place Chicago’s premier caterer, OVG 360. Since the event’s inception, First Look for Charity has raised $60 million for wonderful location organizations who need it most.

We invite you to join us on the showfloor for this elegant evening.