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As the Chicago Auto Show Ramps Up, Its Longtime Chief Looks Back

Thursday, February 15, 2024 1:00 PM | Anonymous member (Administrator)

[Source: Crain’s Chicago Business} A decade ago, social and digital media were considered serious threats to the [Chicago Auto] show’s future. With a new generation of consumers negotiating to buy cars online and not visiting traditional retailers at all, why visit a trade show? But crowds were up by nearly 100,000 last year and are expected to be up close to another 100,000 this year. Social media has only expanded the show’s reach.

Click HERE to read the full article (reposted to the Chicago Auto Show Blog

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