The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, announces the promotion of Jim OBrill to Senior Director of Marketing, Sponsorship and Strategy, effective July 1.

In his expanded role, OBrill will take leadership of all paid and organic marketing operations including creative direction, branding, social media management, digital marketing, content creation, and media buying. He will continue management of all strategic partnerships and sponsorships for both the CATA year-round and the Chicago Auto Show. Additionally, OBrill will serve a crucial role helping guide the strategic direction of the organization through managing Auto Show planning, association event oversight and industry relationships. OBrill will continue to serve as co-host on the weekly Drive Chicago radio show that airs on WLS-AM 890 as well as his role as an automotive journalist and content creator for its digital platforms.

In addition to his role at the CATA, OBrill also serves as the Communications Director for the Midwest Automotive Media Association (MAMA) where he manages all association communications including the MAMA website, emails, event registration, and social media channels.

“Jim has been a dedicated employee to the CATA for more than seven years contributing his vast expertise to the new-car dealer association, the Chicago Auto Show and Drive Chicago,” said CATA President Jennifer Morand. “This promotion is a well-deserved recognition of Jim’s achievements. The CATA is privileged to have Jim as a critical member of the CATA team as he demonstrates the qualities and demeanor that will continue to drive this organization forward.”

OBrill came to the CATA in 2017 bringing extensive knowledge and experience in event marketing and sponsorship management. OBrill's previous work was primarily rooted in experiential agency and radio promotions. OBrill was a senior account manager at Mosaic, where he developed and executed national programs and tours for clients such as Procter & Gamble, Costco, Hershey's, Target and Starbucks. Prior to that, OBrill served as promotion manager at 97.1 FM The Drive where he established a full promotions department, sponsorship opportunities and generated new campaigns for clients. He is also no stranger to the auto industry as he has a lifelong passion for cars and began his working career in high school at local dealerships throughout college.

“Working in my current role has been a dream job as a car-loving enthusiast. I have been attending the Chicago Auto Show since childhood and have seen it go through many iterations. I look forward to continuing on the journey and having an impact on its future,” said OBrill.