This is a reminder that Section 475.310 of the Illinois Administrative Rules on Motor Vehicle Advertising provides that an advertised price for a motor vehicle must include all costs to the purchaser at the time of sale, with the exception of only taxes, license and title fees, and documentary service fee, which may be excluded from the advertised price if clearly disclosed that these costs are excluded. Additionally, all purchasers must be able to purchase all vehicles described by the advertisement at the advertised price.

The current cost for title and a new plate is $316, and for title and transfer of plate is $190; ERT fees of up to $35 may also be charged if title is transferred electronically. A documentary service fee of up to $358.03 (for 2024) may also be charged.

The BBB hosted an Educational Seminar at the CATA on Aug. 14 to share common advertising issues that dealers face. The presentation can be downloaded HERE.