On September 23, NADA Dealer Stellantis Representatives, NADA Executives, NADA’s Industry Relations team and members of the Stellantis National Dealer Council met with Carlos Zarlenga, Stellantis NA COO, and other key executives to share the results of the NADA Summer Dealer Attitude Survey and discuss dealer dissatisfaction that was made public in recent weeks. 

Key issues were market share loss, rising inventories, dealer profitability, product quality and product pricing. Executive departures and multiple rounds of layoffs were also cited as contributing to dealer dissatisfaction. Dealers recommended the brand take bold and immediate action, simplify operations, and communicate a plan for future success.

Mr. Zarlenga listened carefully as the dealers in attendance fleshed out aspects of each concern.  He responded that current issues had developed over time and have had long term impacts. He said the brand could not ask for blind trust from dealers and must earn trust back over time.  

What’s Next: Dealers asked for Stellantis to share a plan that will result in an improved partnership and offer hope and assurances for the future. NADA will continue to support the actions of the Stellantis dealer council and monitor dealer feedback for reactions to Stellantis’ marketplace actions. NADA will directly re-engage with Stellantis as required.