The Chicago Automobile Trade Association is proud to introduce the new Drive for Excellence Awards, recognizing the individuals and dealerships setting the standard for excellence across Chicagoland.

The awards highlight achievement in five key areas:

• Next-Gen Award — Recognizes an emerging leader making a meaningful impact early in their career through leadership, innovation and commitment to the future of the retail automotive industry.
• Outstanding Sales Performer Award — Honors a dealership sales professional who consistently delivers exceptional sales results while providing an outstanding customer experience.
• Parts & Service Superstar Award — Recognizes an exceptional fixed operations professional who goes above and beyond to support dealership success and customer satisfaction.
• Community Impact Award — Celebrates a dealership that demonstrates an outstanding commitment to supporting and strengthening its local community through outreach, partnerships, volunteerism and charitable initiatives.
• Innovative Marketing Award — Honors a dealership that developed and executed a creative and effective marketing strategy or campaign that strengthened its brand, reached customers in new ways and delivered measurable results.

Nomination Deadline

CATA members are encouraged to submit nominations recognizing the people and dealerships making a meaningful impact within their businesses, communities and the industry. Nominations must be submitted by May 29. Winners will be announced at the awards ceremony during the CATA Annual Meeting on July 21.